Jul
27
Listening to the Online Conversation
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For the past 100 years companies have had the luxury of deciding what products they want to make and sell, what their brand message will be and how they will deliver it to their audience. Communication in PR was based on a one-way, two-step flow of communication through mass media.The Internet changed that.We’re in the [...]
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Jul
16
The Converged Media Road to Success
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I liked Srinivas Kandikonda’s article in Technology News about the need for a social media strategy and although he is writing about media organizations, the lessons apply equally to any business today.Here are his main points:The need for adoption of social media and delivery to multiple mobile devices is increasingly becoming essential for retaining [...]
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Jul
16
Social Media Strategy Getting More Searches
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According to Google Insights for search there is a rapidly rising interest in social media strategy. And rising right along with it are searches for social media training. These searches are coming fromUnited StatesCanadaUnited KingdomAnd there’s been steadily increasing news coverage of these two phrases – with the interest in training ramping up mid 2009. [...]
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Jul
13
Branded Content and the Future of Social Media
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I had the pleasure of chatting with Maggie Fox at the Media Relations Summit in New York City last week. She spoke on the session about the future of social media and in this interview Maggie explains how branded content and the intersection paid and earned media is a growing trend she is seeing.Great minds [...]
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Jul
13
Digital PR Tip Sheet: Twitter for PR
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Twitter can be used for many things. It’s being referred to as more of a news platform than a social network. Ogilvy 360 has a very good slidedeck about Twitter strategies that lays out who to follow and what content to create depending on why you are using Twitter.Using Twitter for PR still gives you [...]
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Jul
13
Social Media Adoption: Higher Education Beating Business
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While we might think of universities and the academic world as a conservative space they’re streets ahead of business when it comes to social media adoption.Ninety-five percent of colleges and universities use at least one form of social media to recruit prospective students. This was among the key findings of the study, [...]
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Jul
13
Listening Tools
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We know by now that we have to listen before we jump into social media. But the question I often get asked is how? I just got an email from a friend today who is in NYC at a conference and she said “I am looking for concrete answers and all I get is platitudes!”What [...]
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Jun
10
Social Media Press Releases and Social Media Newsrooms – Just Good PR
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Ian Capstick posted an excellent piece about news releases and online newsrooms in the PR column of the PBS MediaShift blog yesterday. (And of course we were delighted that he chose a release about the Social Media Roadmap webinar series I did with Marketwire as his example.)News ReleasesLooking back at the history of the press [...]
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Jun
10
New Media, Old Media: what are your readers looking for?
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The Pew Project for Excellence in Journalism has a new report out about the news content in old media and new media and how blogs and social media news agendas relate to or differ from traditional media sources. The findings are very interesting.What used to be a one-way broadcast of news has become an increasingly [...]
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Jun
10
What Journalists Need from PR People
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Last week 150 PR practitioners gathered in Palm Springs at the PRSA Western District conference. One of the keynote panels was about the media and their needs in today’s Web 2.0 world. After hearing for years that the press release is dead, it was refreshing to hear them say it most certainly is not dead – [...]
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