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For the past 100 years companies have had the luxury of deciding what products they want to make and sell, what their brand message will be and how they will deliver it to their audience. Communication in PR was based on a one-way, two-step flow of communication through mass media.The Internet changed that.We’re in the [...]

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I liked Srinivas Kandikonda’s article in Technology News about the need for a social media strategy and although he is writing about media organizations, the lessons apply equally to  any business today.Here are his main points:The need for adoption of social media and delivery to multiple mobile devices is increasingly becoming essential for retaining [...]

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According to Google Insights for search there is a rapidly rising interest in social media strategy. And rising right along with it are searches for social media training. These searches are coming fromUnited StatesCanadaUnited KingdomAnd there’s been steadily increasing news coverage of these two phrases – with the interest in training ramping up mid 2009.  [...]

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I had the pleasure of chatting with Maggie Fox at the Media Relations Summit in New York City last week. She spoke on the session about the future of social media and in this interview Maggie explains how branded content and the intersection paid and earned media is a growing trend she is seeing.Great minds [...]

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Twitter can be used for many things.  It’s being referred to as more of a news platform than a social network.   Ogilvy 360 has a very good slidedeck about Twitter strategies that lays out  who to follow and what content to create depending on why you are using Twitter.Using Twitter for PR still gives you [...]

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While we might think of universities and the academic world as a conservative space they’re streets ahead of business when it comes to social media adoption.Ninety-five percent of colleges and universities use at least one form of social media to recruit prospective students. This was among the key findings of the study, [...]

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We know by now that we have to listen before we jump into social media. But the question I often get asked is how?  I just got an email from a friend today who is in NYC at a conference and she said “I am looking for concrete answers and all I get is platitudes!”What [...]

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Ian Capstick posted an excellent piece about news releases and online newsrooms in the PR column of the PBS MediaShift blog yesterday. (And of course we were delighted that he chose a release about the Social Media Roadmap webinar series I did with Marketwire as his example.)News ReleasesLooking back at the history of the press [...]

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The Pew Project for Excellence in Journalism has a new report out about the news content in old media and new media and how blogs and social media news agendas relate to or differ from traditional media sources.  The findings are very interesting.What used to be a one-way broadcast of news has become an increasingly [...]

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 Last week 150 PR practitioners gathered in Palm Springs at the PRSA Western District conference.  One of the keynote panels was about the media and their needs in today’s Web 2.0 world.  After hearing for years that the press release is dead, it was refreshing to hear them say it most certainly is not dead – [...]

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