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I have started a series of PR Tip Sheets about social media and the trends I see developing in 2010.The first one is about using Twitter.  These 10 Tips are for those getting started.Download the Tip Sheet

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Steve Paganelli, DMO Strategist at TIG Global spoke at the North American Journeys Summit West last week. We caught up with him at the break and asked him some questions about his session and the case study he presented.Steve explained how several of the regions in the US are collaborating to make their international online [...]

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The term ‘engagement‘ is popping up all over the place.Using social media channels as a broadcast medium won’t get the result you’re after.   Engagement is the key to success.According to the Alterian “Annual Survey 2009” report Are You Ready to Engage? the maturity of digital and social media requires integration of marketing strategies. Marketers must [...]

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It’s been a very busy social media week in LA.  On Tuesday I went to the North American Journeys Summit for DMOs (Destination Marketing Organizations.) On Thursday I went over to Hollywood  to speak at the Entertainment Publicists breakfast workshop on social media and then hared back to Pasadena for Social Media Club,  San Gabriel [...]

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Back in 2006 while I was working a paper with Rok Hrastnik we called the phenomenon of online buzz and reputation The Power of Voice.Since then many companies have felt that power – positively and negatively.  Dell, Dominoes, Naked Pizza, Motrin, Blendtec to name just a few. Nestle has now joined the list.Nestle is embarking [...]

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As we move into the next phase of social communication online the idea of outsourcing your social media activity to a PR agency makes less and less sense.Most corporations, on the other hand, only know how to talk in the soothing, humorless monotone of the mission statement, marketing brochure, and your-call-is-important-to-us busy signal. Same old [...]

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 This chart from the Burueau of Labor is quite an eye opener.  Newspaper employment figures are at the lowest ebb in 50 yearsWe’ve been hearing about layoffs in newsroom, but it’s more than just the journalists.  This trend hits everyone working for a newspaper.  And to see it in graphic form like this really makes an impact. The numbers [...]

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A new report from the Chief Marketing Officer (CMO) Council report indicates that marketers under-value loyalty programs even as customers give the perks, discounts, deals and additional service opportunities high marks.What makes a loyalty program successful? Both customers and marketers agree: deeper engagement and personalized contact drives loyalty, not mass blast communications and gimmicks.The Marketer’s [...]

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I caught up with Greg Jarboe at Search Engines Strategies in Chicago a few weeks ago and asked him what PR people should do in 2010.Here is his advice: What used to work doesn’t work anymore and you need new skills.Learn to optimize news contentMaster social mediaLearn to do video marketing – not VNRs, but [...]

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There is no doubt that we’ve become a visual lot.  If a picture is worth a thousand words a video is definitely worth a couple of thousand.  Watching video online has exploded in the last three years. YouTube is now the 2nd biggest search engines after Google.  People search YouTube to find videos about the [...]

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